Southern Wilds Festival

It's all about the music, the food, and the people.

Southern Wilds Festival is back on again September 24th at the Lawrenceville Depot District. There is a full lineup of bands slated to play, including A Thousand Horses, Anderson East, and Kidd G. This festival is so much more than your typical music festival. For the Southern Wilds Team, it's all about celebrating our community. Market Row will feature local craft vendors that work and live in Gwinnett, and Food Truck Alley will feature a wide variety of culinary options. Slow Pour Brewing, a major partner for this event, will be releasing a special beer in honor of the festival. Experience a fun-filled day full of good music, craft beer, and an end-of-summer celebration like no other. 


Southern Wilds Festival, previously Simple Southernality, was founded by two Gwinnett natives and Collins Hill High School graduates, Zach Brown and Justin Downing. After separate adventures in both Los Angeles and Nashville, the two came back together in 2020 with the hopes of deepening both the festival's roots and reach within the city of Gwinnett.

They've since teamed up with The City of Lawrenceville and The Flash Society to create a festival that, at its core, celebrates southern talent and diversity through the showcasing of local musicians, artists, food, and craft beer.

If you are interested in becoming a market or food vendor, you can fill out an application here

If you are interested in purchasing a ticket, there are three ticket options are available to purchase: General Admission, VIP, and Platinum Wilds. Tickets start as low as $35. 

Southern Wilds has offered Explore Gwinnett readers a 25% discount off of their ticket!


It's time to celebrate that sweet southern vibe that pulses through us all! We can't wait to see you there!

Looking to make the most of your Saturday? Aurora Theatre is hosting a 0.5k Fun Run that will get you free admission to the Southern Wilds Festival. The run/walk starts at 10:30 and you will make your way from Aurora to Slow Pour Brewery. There will be fun goodies along the way and at the finish line.