The Seoul of the South

K-beauty Wave in Gwinnett

K-뷰티 전성시대

Korean skincare products have been becoming more popular in America for some time, but it’s popularity has recently risen to new heights.

Asians are known for passing down their beauty techniques for centuries, and what once was a rare privilege is much more readily available to all groups. For most Koreans flawless, radiant skin is a sign of true beauty. They closely monitor what they eat, what day they apply products, and how to clean it after. It also goes back historically for centuries, where the noble class never ventured outside in the sun without protection to maintain their porcelain-like skin.

The famous multi-step skin care routine, which typically ranges from five to ten steps is the core of traditional Korean beauty practice. While that may seem intense and overly complicated, there is no need to feel overwhelmed. Just become familiar with your skin type to understand what you need. Once you have an understanding, gradually add products to your routine to see which are beneficial to your skin.
A simplified version to try in the U.S. is as follow. Just add or subtract steps to customize your own routine.

  • Step 1: Make up remover & cleanser
  • Step 2: Exfoliator (2 to 3 times a week)
  • Step 3: Toner, Essence & Serums
  • Step 4: Emersion, Cream & Eye Cream
  • Sep 5: Sunscreen

With Korean beauty products, you cannot beat the great quality and the high percentage of the ingredients. I used to buy all of mine on my trips to Korea, but now you can find many of them at Sephora or online retailers. But beauty of buying cosmetics is trying them on yourself, asking questions to the brand representatives, and getting many samples.

Gwinnett’s Asian groceries and shopping centers like Super H-Mart, Mega Mart and Assi houses several boutiques that carry the most popular brands of Korean cosmetics such as Aritaum, THEFACESHOP and TONYMOLY. There are also retailers like Missy Cosmetic that offer a range of top brands across different products. I personally recommend you to get Cushion Compact and Sheet Mask. Go out there and try some of these K-beauty products.